STRONGER CONCEPT DESIGN
STRONGER is a female fitness brand focusing on fashionable styles, aimed to inspire a more active and fun lifestyle. STRONGER is also known for its various environmental sustainability efforts.
I have developed a discreet identity concept for the brand, a somewhat different direction than their current one. STRONGER's identity conveys a feminine, fun and active lifestyle. I used Transducer typeface, with strong, bright colors.
The identity is recognizable, and it works with minimal means. It perfectly illustrates the active and fun lifestyle that STRONGER wishes to promote.
